Felipe Carpena

Felipe Carpena is a seasoned professional with over 20 years of experience in digital product, design, and user experience.

His expertise ranges from being hands-on in execution to leading strategic UX initiatives to ensure digital experiences are relevant, memorable, and consistent across all touchpoints.

Felipe prioritizes understanding user needs, business requirements, budget limitations, and underlying technologies while maintaining a creative, open-minded, and resourceful approach.

He excels in bridging the gap between futuristic machine-human adaptation and the practical implementation of leveraging analytical data for enhancing conversion rates and ROI.

His specialties include client and stakeholder liaison, user flows, personas, wireframing, prototyping, user testing, frontend development, responsive web design, cross-device compatibility, usability analysis, digital strategy, service design, user experience architecture and design, as well as line management, team leadership, and mentoring.

Felipe Carpena holds a MA in Design Studies from Central Saint Martins College of Art and Design - UAL at University of the Arts London, and a Diploma in New Creative Ventures from London Business School.