Federico Roca

Federico Roca is a marketing professional with extensive experience in the telecommunications industry, particularly with Claro Colombia (formerly known as Comcel).12 He has held various positions within the company, showcasing a career progression in marketing and communications roles.

Career Highlights

Current Position:: Federico Roca currently serves as the Gerente Marketing masivo (Mass Marketing Manager) at Claro Colombia.23 This role involves overseeing marketing strategies for the company's mass-market products and services.

Previous Roles::

• Gerente G2M (Go-to-Market Manager)
• Gerente de comunicaciones (Communications Manager) at Claro - Comcel S.A.
• Coordinador de publicidad (Advertising Coordinator)
• Director de cuenta (Account Director)
• Ejecutivo (Executive)

Achievements

Federico Roca has made significant contributions to Claro Colombia's marketing efforts. Notably, he led the campaign 'De local podemos todo' (Locally, we can do everything), which aimed to highlight local capabilities and strengths.4 This campaign demonstrated his ability to create impactful marketing initiatives that resonate with the target audience.

Education and Expertise

Roca holds a master's degree in Commercial Management, which has equipped him with advanced skills in marketing and business strategy.4 His experience spans across mass consumption and service sectors, providing him with a well-rounded perspective on marketing in diverse industries.

Recognition

In 2024, Federico Roca was recognized as one of the 25 best Chief Marketing Officers (CMOs) by Forbes Colombia.4 This accolade highlights his expertise and success in the field of marketing, particularly within the telecommunications industry.

Federico Roca's LinkedIn profile can be found under the username federico-roca-a9b00921, where more details about his professional background and connections may be available.1