David Roca

Professor at Universitat Autònoma de Barcelona Researcher & Director of the Advertising and Public Relations Research Group (GRP)

David Roca is a distinguished professional with a strong background in Advertising Creativity, Advertising, and Public Relations. He holds a Doctor of Philosophy (PhD) in Advertising Creativity from Universitat Autònoma de Barcelona, along with a Licenciatura in Ciencias de la Información, specializing in Publicidad y Relaciones Públicas from the same institution.

David Roca is prominently known for his contributions as a Researcher & Director of the Advertising and Public Relations Research Group (GRP) at Universitat Autònoma de Barcelona. His expertise extends to digital strategy and creativity, demonstrated during his tenure as Director of the Master's Degree program focusing on these areas. He has also served as a Professor and a PhD Researcher at the university, showcasing his dedication to education and research in the field.