Martina Melounova

Martina Melounova is a seasoned management consultant and business strategist with over a decade of experience in delivering innovative solutions across diverse fields of business. She has honed her skills in finance, risk, and marketing, covering all financial products, including retail and commercial spheres, and building motivated and experienced consulting teams.

Martina has a Master's in Economy-Finance and a Bachelor's in Financial Management and Tourist Trade Management from Masaryk University Brno and the University of Hradec Kralove, respectively.

Martina has held various senior positions, including Senior Advisor at Profinit, Consulting Manager at Ness Czech s.r.o., Senior Solution Manager at Adastra, Lead Pricing Analyst, Senior Pricing Analyst, Project Manager at GE Money, Risk Analyst at GE Money, and Credit Risk Analyst at Raiffeisenbank a.s. Hradec Kralove.

In her latest venture, Martina is the owner of La Craia, and she specializes in management consulting, business startup, innovation, segmentation, CRM, loyalty programs, sales support, pricing, marketing and risk scoring, underwriting, collections, processes, and POS management. Martina's areas of expertise include financial analysis and modeling, and she has managed and delivered a large strategic cross-business project with numerous cross-functions engaged, including external negotiation and legal services.

Martina is a competent and experienced professional who has successfully delivered complex, innovative solutions in diverse areas of business. Her skills in business strategy, financial analysis, and modeling make her an invaluable asset to any organization.