California State University, Northridge

Vice President, Client Success DV+ at Magnite

The Trade Desk

Senior Director, Techincal Account Management

Magnite

Vice President, Client Success DV+

Vice President, Account Services and Yield Management

Rubicon Project

Vice President, Account Services & Yield Management

Leads a shared services organization responsible for a large volume of publishers utilizing the Rubicon Project  
Oversee implementation of a variety of monetization solutions including:  Header Bidding, Private Marketplaces (PMP), SDKs, Server to Server Header Bidding, Google Exchange Bidding, Video, and all 3rd party Header Bidding wrappers.
Utilize Salesforce to improve tracking and project management for a cross country team
Developed an internal knowledge base to handle the large volume of request and ensure publisher autonomy 
Contributed to early adoption of Prebid.js header bidding solution across the Rubicon Project

Senior Director, Seller Accounts

Leads the Account Management group across the US that focuses on driving revenue and providing guidance on Ad Network Optimization, Real Time Bidding, Yield Management, and Programmatic Orders across some of the top comscore ranked properties worldwide. 

Responsible for sourcing, interviewing and hiring candidates to join a rapidly growing Account Management group. 
Developed training plans to quickly ramp up new team members.
Worked internally with product management to improve and develop current and new product offering
Meets with sales prospects and new publishers to help move them through the onboarding process

Director, Seller Accounts

Manager, Yield Management - East

Senior Yield Manager

Yield Manager

-Use proprietary adserver to reserve, stage ads, track and report CPM, CPA, CPC, and CPR campaign performance
-Track campaign performance and regulate delivery weekly
-QA creative in staging, test, and live environments
-Communicate with sales on campaign performance and other aspects of campaign delivery
-Daily optimize and adjust campaign delivery
-Analyze data and provide optimization suggests to increase revenue
-Assist in management of the publisher network 
-Worked with top advertisers running on MySpace, including Kodak, University of Phoenix,  Match.com, and Zynga
-Managed performance campaigns that generated millions of dollars in revenue, and served billions of impressions.
-Set up campaigns across the Fox Audience Network (Comscore #5 Ranked Ad Network), which includes over 800 publishers, including, Facebook, Yahoo, and AOL
-Developed processes for campaign QA, and worked with ad server team to build improvements to create a more streamlined trafficking process.

Fox Audience Network

Campaign Manager

MySpace

Developed, from ground up, health promotion program for 5000 employees of Northrop Grumman.
Created personal wellness coaching program with employees to help reach health and wellness goals.
Conduct database management for health information collected to ensure that customer is seeing results of program by tracking health risk progression.

Health Solutions / Northrop Grumman

Health Promotion Coordinator

Casey Bryan