Andrew French

Andrew French is the Managing Director at tactical., a position he recently assumed to drive the company's global expansion.23 As Managing Director, French is responsible for leading tactical.'s teams across all regions.2

French is described as an outstanding business leader who excels at building great teams and managing by outcomes rather than tasks.1 His leadership style emphasizes practicing what he preaches, which has earned him positive recognition from colleagues.

In his role at tactical., French brings valuable experience from working with major brands.2 His expertise lies in transitioning industries away from legacy systems and promoting open system development4, indicating a strong background in technological innovation and digital transformation.

Prior to joining tactical., French held positions at other companies, including a role as VP of Product Management at TIND.4 His LinkedIn profile username is indeed "afrenchman"1, as mentioned in the query.

French's appointment as Managing Director at tactical. is part of the company's strategy for growth and expansion. His background in working with major brands and his experience in digital innovation make him well-suited for leading tactical.'s global efforts in the digital marketing and advertising space.