Iliana Reyes is an accomplished sales and marketing professional with extensive experience in the off-trade, on-trade, and retail channels. She holds a degree in Marketing and an MBA from the prestigious Pontificia Universidad Católica Madre y Maestra, as well as a Master's in Management from Barna Management School. Reyes has worked in the consumer goods industry and is well-versed in trade marketing, brand management, key account management, and team leadership. She is goal-driven, analytical, and strategic, with excellent negotiation and interpersonal skills. Reyes believes in values such as responsibility, passion, integrity, commitment, loyalty, productivity, and collaboration. Currently, she is thriving in her role as Sales Manager at El Catador.