Ezgi Arslantay

Ezgi Arslantay is a professional with expertise in telecommunications, segment marketing, digital marketing, loyalty programs, customer experience, brand strategy, integrated communications, go-to-market plans, event & sponsorships, retail, product commercialization, and licensing.

She pursued her education by obtaining a BSc from Bilkent Üniversitesi, studying at the Korea Advanced Institute of Science and Technology, and completing an MSc at Technische Universiteit Eindhoven.

Ezgi has held key roles in various organizations including serving as Co-Founder at fucimo, Managing Partner at WeBrand, Marketing & Brand Strategy Leader at MEXT, Partnerships Manager at The Walt Disney Company, and various positions at Vodafone such as Senior Associate Marketing Manager, Associate Marketing Manager - Postpaid Segment, Postpaid Segment Marketing Specialist, Online Commercial Specialist, and Online Services Specialist.

Her professional journey also includes experiences as a Business Analyst at Rocket Internet GmbH, a Part-Time Consultant at TNO Science and Industry, and a Project Management Intern at Siemens IT Solutions and Services.

Throughout her career, Ezgi has demonstrated a deep understanding of telecommunications, marketing strategies, customer engagement, and brand development across diverse industries.

She excels in overseeing loyalty programs, creating memorable customer experiences, shaping brand identities, implementing integrated communications campaigns, executing effective go-to-market plans, managing events and sponsorships, driving retail strategies, leading product commercialization efforts, and handling licensing activities.

With a robust educational background and extensive experience in reputable organizations, Ezgi Arslantay is a seasoned professional well-versed in a wide range of marketing and telecommunications disciplines.

Her contributions to the industry highlight her strategic thinking, creativity, and ability to deliver impactful results.