Louise Columelli

Louise Columelli is an experienced data professional who currently serves as the Lead Data at AssoConnect and Springly.13 These are essentially the same company, with AssoConnect being the original product established in 2013 and a market leader in nonprofit software in France, while Springly is the rebranded version for the American market.1

Professional Background

Louise Columelli joined Springly as Head of Data in 2021.1 Prior to this role, she has held several positions in the data field:

• Data Engineer and Data Scientist at SoundCloud3
• Co-Founder at Web For The People3
• Data Science intern at Intersec Group (her career began in 2015)2

Current Role and Responsibilities

As Lead Data at AssoConnect and Springly, Columelli's responsibilities include:

• Professionalizing the data stack
• Centralizing data from various sources like HubSpot, Zendesk, and Intercom
• Implementing automated processes for data management
• Driving business growth through data-driven insights

Achievements

Under Columelli's leadership, Springly has achieved significant improvements in their data management:

• Implemented a centralized data system using Fivetran connectors and BigQuery as the data warehouse
• Automated high-quality reporting, enhancing operational efficiency
• Improved data accuracy, enabling a more precise business approach
• Realized significant time savings in marketing processes

Company Impact

Columelli's work has been instrumental in Springly's growth and expansion:

• Helped scale the company's objectives
• Improved precision in approaching the U.S. market
• Enabled sharper, accelerated insights for business decision-making

Louise Columelli's LinkedIn username is louise-columelli-5b781884, as mentioned in the query.4