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Ewout Eelkman Rooda
Commercial Leader I Executive Strategist I Business Builder
Ewout Eelkman Rooda is an Associate Partner at McKinsey & Company, based in the Amsterdam office. He specializes in the mobility retail sector, focusing on how analytics and artificial intelligence can transform business models in this evolving market. Rooda has contributed to discussions on the future of mobility and the implications of the energy transition for retail, particularly in the context of electric vehicles and the customization of service offerings at fuel stations.14
His professional background includes extensive experience in commercial leadership, where he has been instrumental in driving growth and change within organizations. Rooda's educational credentials include training from IMD (International Institute for Management Development), indicating a strong foundation in business management and strategy.23
In addition to his role at McKinsey, Rooda is active in industry discussions, recently participating in the ICIS World Base Oil & Lubricants Conference, where he spoke about the future of mobility.3
