Evija Mehra (Rucevska)

Evija Mehra (Rucevska) is a multifaceted professional with a diverse background in the beauty industry, entrepreneurship, and business consulting. She is currently working as a Web, Branding, and Financials Business Consultant for Creatives at her own company, Evija Mehra Business.1

Career Highlights

Beauty Industry Experience: Evija has an extensive history in the beauty sector, spanning over 25 years.4 She has worked as a beauty product developer for renowned companies such as L'Oréal and Estée Lauder.5 Her expertise in this field is further evidenced by her role as the founder of "The Makeup Coach" (TMC), a venture that leverages her insider knowledge of the beauty industry.3

Modeling and Pageantry: Earlier in her career, Evija achieved recognition as Miss Latvia and later served as a judge for the Mrs. Universe pageant.3 This experience in the modeling world has contributed to her comprehensive understanding of the beauty and fashion industries.

Entrepreneurship: Evija is described as a multi-passionate entrepreneur.5 In addition to founding The Makeup Coach, she has authored a book titled "The Beauty Code: Unconventional Ways to Achieve Feminine Happiness".5 Her entrepreneurial spirit is evident in her transition from beauty products to business consulting.2

Education: Evija is an alumna of the Stockholm School of Economics in Riga (SSE Riga), having graduated in 1998 with honors.2 This educational background likely contributes to her expertise in business consulting and financial matters.

Current Role

As a Web, Branding, and Financials Business Consultant for Creatives, Evija combines her diverse experiences to assist creative professionals in developing their businesses. Her unique blend of beauty industry knowledge, entrepreneurial experience, and business education positions her well to offer comprehensive guidance to her clients.

Evija Mehra (Rucevska) is based in New York and has built a substantial professional network, with 386 connections on LinkedIn.1 Her career trajectory showcases a successful transition from the beauty and modeling industries to business consulting, demonstrating her adaptability and diverse skill set.