Evana Wu

Evana Wu is a dedicated professional who thrives on creating impactful connections between people and technology in the business world. With a focus on marketing and product growth, Evana excels at leveraging insights to drive successful strategies and problem-solving in various areas such as brand strategy, customer insights, and quantitative and qualitative research.

Evana's expertise lies in a wide range of specialties including brand strategy & marketing, database/business intelligence (SQL, Hadoop, Tableau), statistics modeling (SAS, R, SPSS), strategic analytics, digital marketing, e-commerce, and mobile growth & engagement.

Throughout her career, Evana has demonstrated proficiency in acquisition, retention, targeting & segmentation, lifecycle management, lifetime value (LTV), advertising effectiveness, cross-channel/device optimization, media mix, experiment & multivariate testing, and digital analytics.

With a solid educational background, Evana holds a Master of Science (M.S.) in Integrated Marketing Communications (IMC) from Northwestern University, a Master of Arts in Sociology from National Taiwan University, and a B.A. in Sociology and Economics, also from National Taiwan University.

In her professional journey, Evana has held significant roles such as Marketing Manager at Facebook, Senior Analyst in Marketing Analytics at Expedia, Inc. - Hotwire, Analyst in Analytics & Customer Insights Group at Publicis Group - Razorfish, Search Marketing Intern at Adobe Systems, Account Executive at Ogilvy Public Relations, Project Intern at Google, and Teaching Assistant in Statistics at National Taiwan University.