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Evan Barocas
Senior Director @ T-Mobile | AdTech, Search (SEO+SEM), Programmatic Media, Paid Social, Digital Media Strategy and Transformation
Evan Barocas is a Digital Media Leader currently serving as the Senior Director of Digital Media at T-Mobile.234 Based in Seattle, Washington, he is known for his expertise in Media Strategy, Analytics & Activation.2
Professional Background
- Senior Director of Digital Media at T-Mobile5
- Partner at Social Venture Partners Seattle (since June 2018)3
- Has been recognized as an AdExchanger Awards Judge (February 2020)3
Professional Insights
Barocas is particularly notable for his work in in-housing digital media operations. He emphasizes a people-first philosophy in digital media management, highlighting that "In-housing at its core is about people".1 At T-Mobile, he has been instrumental in developing a transparent, collaborative digital media team that focuses on clear objectives and individual employee support.1
His professional approach centers on creating team structures with clear role definitions, ensuring efficient communication, and building flexible operational models that can adapt to changing business needs.1
