Eva Araya is a seasoned cybersecurity writer with almost a decade of experience. She has mastered the art of crafting empathetic copy that tells engaging stories while remaining meticulous. Eva's expertise goes beyond writing and extends to digital marketing, where she has learned that SEO is not a separate practice but rather a layer involved in developing a well-rounded strategy. She believes that keyword research and competition analysis aid in creating content that addresses audiences' real needs, providing answers to the problems people search for on Google. Eva once studied at The Hotchkiss School and later earned a Bachelor's degree in the Music Industry, where she scored a 3.76 GPA at Loyola University New Orleans. She currently serves as the Head of Content Strategy at NCC Group, where she connects clients with their audiences, no matter how niche, competitive, or technical their industry. Her experience includes working as a Content Marketing Manager and Strategist at various cybersecurity firms and as a Cybersecurity Blogger at Self-Employed. She has also worked as a Sales Coordinator, Sales Support Analyst, Sales Intern, and Crowd Services Team Member at different companies. Eva is a skilled technical assistant, editing administrator, and staff writer. Her work ethic involves treating her craft as a priority, never letting intuition speak before the data and authenticity.