Hew Leith

Hew Leith is the Senior Vice President of Marketing at Grip, an AI-powered event networking platform.1 He has over 20 years of experience in B2B technology marketing3, bringing a wealth of knowledge to his role at Grip.

Career at Grip

Hew joined Grip in October 2021 as the Senior Vice President of Marketing.4 In this position, he leads the company's marketing efforts, contributing to Grip's mission of connecting people, ideas, and opportunities through successful events.1

Expertise and Contributions

Hew's extensive background in B2B technology marketing has been instrumental in driving Grip's growth and success. Under his leadership, Grip has seen significant improvements in various areas:

1. Content Strategy: Hew has been instrumental in developing a content strategy that resonates with Grip's target audience. He has worked closely with external subject matter experts to create content that delivers unique insights to their ideal customer profile.2

2. Traffic and Engagement: During Hew's tenure, Grip's web traffic has reached record highs, increasing by 30% year-on-year. Much of this growth is attributed to the company's blog, which has seen high engagement with the right prospects.2

3. Video Content: Hew has been taking Grip's video content to the next level, as noted by Grip's CEO Tim Groot.6

Industry Involvement

Hew is also active in the broader marketing and events industry. He is scheduled to speak at the Technology for Marketing 2024 event, where he will present on "Event Marketing: Feeding the Data Machine - avoid analysis paralysis and drive results".5

Hew Leith's LinkedIn username is indeed hewleith3, where you can find more information about his professional background and current role at Grip.