Etienne Laurent

Etienne Laurent is a communications and digital strategy leader with a strong background in both creative and technical aspects of marketing. He worked as the Directeur des operations - Services conseil et marketing de croissance at Absolunet from January 2020 to May 2022, a position he held for 2 years and 5 months.1

Career Highlights

Current Position:: Etienne Laurent is currently the Directeur général (General Director) at Turko, a position he has held since April 2024.1

Previous Roles::

• Director of Ecommerce and Integrated Marketing at Crescita Therapeutics (May 2022 - September 2022)1
• Director of e-Commerce, Digital Strategy and Graphic Studio at Groupe Marcelle (June 2015 - January 2020)1
• e-Commerce & Web Manager at Mexx Canada (July 2010 - February 2013)1
• Web Manager at Mega Brands (November 2006 - July 2010)1

Expertise

Etienne Laurent specializes in various areas of digital marketing and e-commerce, including:

• E-commerce strategy and management
• Interactive marketing
• Social media marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Pay-Per-Click (PPC) advertising
• Affiliate marketing
• Web project management

Education and Certifications

Etienne holds several certifications in digital marketing:

• Google Analytics Individual Qualification
• Google Ads Search Certification
• Shopping ads Certification
• Google Analytics Certification1

His educational background includes studies in 2D-3D modeling and animation, as well as graphic design from Inter-Dec.1

Throughout his career, Etienne Laurent has demonstrated a strong ability to develop and execute digital strategies, manage e-commerce operations, and lead teams in various aspects of online marketing and sales.