Jeff Adams

Director, Digital Advertising at Journeys | UTK Customer Experience Advisory Council

Jeff Adams is a seasoned Director of Digital Advertising known for boosting online revenue through analytics and strategic campaigns.

With a background in e-Commerce and internet marketing, Jeff excels in PPC, SEM, display advertising, copywriting, affiliate marketing, and product merchandising.

His skill set includes proficiency in Photoshop, retail and web analytics, project management, e-commerce strategy, web operations, and social networking.

Jeff's educational background includes a Bachelor of Science in Mass Communication/Media Studies from Middle Tennessee State University.

Jeff has held various digital advertising roles at Journeys, including Director, Manager, Senior Coordinator, and Senior eCommerce Coordinator.

Prior to Journeys, he worked as an Internet Marketing Consultant at Hailey Creek and held managerial positions at Johnston & Murphy, Dockers Mens Footwear, Genesco Inc., and Johnston and Murphy.

Jeff's experience spans from retail analytics to web operations, illustrating his comprehensive expertise in driving online business growth.