Etienne Fang

Etienne Fang is a Principal Research Strategist at Amazon, currently focusing on Alexa Household Assistance.1 She is a humanity-centered research strategy leader with a passion for creating inclusive and equitable experiences.

Professional Experience

Etienne has an extensive background in research and strategy:

• Amazon: She joined Amazon in July 2020 and has held various Principal Research Strategist roles1:

  • Alexa Household Assistance (February 2023 - Present)
  • Shopping, Inclusive CX, Creators (August 2021 - February 2023)
  • Search, Inclusive Search (July 2020 - July 2021)

• Uber: Prior to Amazon, Etienne worked at Uber as a Staff UX Research Strategist from January 2018 to June 2020.1

• VF Corporation: She served as Senior Director of Brand and Consumer Strategy from July 2016 to August 2017.1

• Etienne Fang Consulting: She ran her own consulting business from May 2012 to June 2015, providing insights and innovation consulting to various clients.1

Expertise and Contributions

Etienne specializes in:

1. Inclusive research practices
2. User experience (UX) research
3. Consumer strategy
4. Innovation through consumer insights

She has led significant research initiatives, including:

• Developing a holistic research roadmap for Inclusive Search at Amazon1
• Leading the Insights Platform team at Uber, responsible for building the company's insights database1
• Conducting multi-phase research programs for Amazon's Creator App and Uber One1

Additional Roles

Etienne is also the founder of "Redefining Having it All," a 501(c)3 non-profit organization supporting female empowerment.1

Education and Languages

Etienne attended Sarah Lawrence College and is proficient in French and Mandarin Chinese.1

Through her work, Etienne Fang continues to contribute to creating more inclusive and user-centered experiences in the tech industry, particularly at Amazon's Alexa Experiences and Services.