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Ethan West
Product & Market Insights at Rivian
Ethan West is a seasoned professional with a Bachelor's Degree in Marketing from California State University, Northridge, specializing in automotive & product strategy.
With a robust background in diverse roles at top companies like Rivian, TrueCar, and J.D. Power, Ethan has honed his skills in consumer insights, market research, and product development.
His extensive experience includes serving as a Senior consultative lead, automotive & product strategist, and team leader, where he empowers clients to innovate and enhance consumer experiences.
Ethan is deeply passionate about cars, the automotive industry, and motorsports, bringing a unique blend of industry knowledge and strategic prowess to his work.