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Ethan Ross
SVP Sales - Global Agency & Brand Revenue Partnerships at PENN Gaming/theScore
Ethan Ross is a senior executive in the digital advertising and sports media industry, currently serving as the Senior Vice President, Head of Global Digital Sales & Brand Partnerships at PENN Entertainment, Inc., which acquired theScore.1
Professional Experience
Ethan has been with PENN Entertainment (formerly theScore) since September 2011, where he manages mobile programmatic, agency direct, and social sales teams for one of North America's largest sports data/content, eSports, fantasy, and sports wagering apps.1
Prior to his current role, Ethan held several leadership positions in digital media and advertising:
- VP, Digital at XOS Digital (acquired by Catapult Sports) from March 2010 to August 2011
- Vice President Mobile Advertising Sales at Millennial Media (acquired by AOL/Verizon) from October 2008 to January 2010
- VP, Digital Sales at Track Entertainment from October 2003 to September 2008
Expertise and Specialties
Ethan is known for his expertise in:
- Digital and mobile advertising
- Video and social brand sponsorships
- Programmatic sales
- Strategic alliances in the lifestyle/entertainment vertical
- Content distribution
- Mobile marketing
- Sports wagering and mobile gaming
He has over 20 years of experience in developing and executing vertical ad networks, advertiser products and services, and publisher relations.1
Education
Ethan Ross holds the following educational qualifications:
- BA in Political Science / Economics from Bowdoin College
- JD (Juris Doctor) from Brooklyn Law School
- High School diploma from The Dalton School1
Ethan's LinkedIn profile username is ethanross, and he is based in New York, New York, United States.1
