Yi Dong

Yi Dong, also known as Ethan Dong, is the Founder and CEO of MoeGo, a technology-driven company focused on enhancing the pet care industry through innovative software solutions. He established MoeGo in October 2019, and under his leadership, the company has successfully closed over $1 billion in transaction value across more than 10,000 business locations.12

Background and Experience

Yi Dong has a rich background in entrepreneurship and technology. Prior to founding MoeGo, he served as the Head of U.S. Office for Meitu, Inc., where he co-led the development of the Airbrush app, which has grown to over 30 million users globally.12 He has also been an Angel Investor in various companies, including Veritas Genetics and ObEN, Inc., and held a board position at PlusYoou, a platform supporting Chinese entrepreneurs in Southern California.12

Education

Yi Dong holds a Master of Arts in Communication Management from the University of Southern California.12

Vision for MoeGo

MoeGo aims to streamline the process of pet grooming appointments for both pet owners and service providers. The idea for MoeGo originated from Yi's personal experiences as a pet owner facing challenges in scheduling grooming services. He envisioned a platform akin to "OpenTable for Pet Business," leading to the creation of MoeGo, which emphasizes user-friendly technology and community engagement within the pet care sector.35

Recent Developments

In March 2024, MoeGo raised $24 million in Series A funding, which will further support its growth and innovation in the pet grooming software market.45