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    Esther van Laarhoven-Smits

    Associate Partner at EY

    Esther van Laarhoven Smits is an experienced professional in the field of Analytics and AI, specializing in driving revenue growth for companies across various sectors.

    In her role as the lead of the Analytics team at EY Advisory, she assists organizations in realizing competitive advantages through the effective use of Analytics and AI, such as increasing revenue, enhancing efficiency, and mitigating risks.

    Esther's expertise includes identifying impactful use cases, executing Analytics/AI projects by combining technical proficiency with domain knowledge, conducting Data Science and AI maturity assessments, and accelerating the development of Analytics teams.

    She holds a Master's degree in Marketing and a Bachelor's degree in Business Administration from Vrije Universiteit Amsterdam (VU Amsterdam), and has also studied Business Administration at Alliance Manchester Business School.

    With a career progression at EY that includes roles such as Associate Partner, Senior Manager in Data Analytics, Manager in Data Analytics, and various advisory positions, Esther brings a wealth of experience and knowledge to her current position.

    Additionally, she has been involved in marketing and communication coordination, served on boards within the company, and gained valuable experience in Program Advisory Services and customer service roles.

    Esther van Laarhoven Smits is open to discussing Analytics and AI opportunities that could be beneficial for organizations or departments. She can be reached via LinkedIn, email at esther.van.laarhoven@nl.ey.com, or phone at +31629083244.

    Esther van Laarhoven-Smits
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    Location

    Zurich, Zurich, Switzerland