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Jake C.
Cofounder at Tadpull and Lecturer at Harvard Business School
Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School.1 He joined the faculty in May 2023 and teaches the Digital Marketing Workshop course for second-year MBA students.2
Some key points about Jake Cook:
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He is an entrepreneur and educator with expertise in e-commerce, digital marketing, and AI.12
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Cook is the co-founder and CEO of Tadpull, a company that uses AI and data science to help e-commerce businesses optimize customer acquisition, retention, and inventory.12
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His course at Harvard Business School covers topics like SEO, paid media, social media, Amazon marketing, analytics, and machine learning.2
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Prior to Harvard, Cook taught at other institutions including Montana State University, the University of Montana, and Minneapolis College of Art and Design.2
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He holds a BA in physics and an MA in marketing communications from Drury University.1
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Outside of teaching, Cook collaborates on research initiatives and case study development at Harvard Business School.2
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His professional interests include experimenting with machine learning algorithms, investing in direct-to-consumer e-commerce ventures, and exploring digital nomad lifestyles.2
