Esther Bahne

Esther Bahne is a prominent figure in the automotive industry, known for her strategic leadership and innovation. With a strong background in marketing, strategy, and innovation, Esther played a crucial role in relaunching the iconic MINI brand, overseeing its global expansion and introducing new business ventures.

During her tenure at BMW Group, Esther held key positions, including Vice President of Global Marketing for MINI, VP of Strategy and Innovation, and President of MINI Business Innovation. She spearheaded initiatives such as the start-up accelerator URBAN-X, design center A/D/O, real estate project MINI LIVING, and lifestyle venture MINI FASHION, demonstrating her knack for driving innovation and creating successful ventures.

Prior to her time at BMW, Esther made a mark at Audi AG, where she started her career in the press department and swiftly rose to become the youngest spokesperson of the Board. She later led Audi Social Innovation, showcasing her commitment to sustainability and social impact within the automotive sector.

Esther's academic journey includes studies at prestigious institutions such as the London Institute, Ludwig-Maximilians Universität München (LMU Munich), and Paul Klee Gymnasium Overath. Her educational background complements her professional achievements, highlighting her multidisciplinary approach to business and innovation.

Based in Munich, Esther Bahne brings a wealth of experience spanning over 14 years in the automotive industry. Her expertise in areas like autonomous driving, ridesharing, sustainability, and social innovation has cemented her reputation as a visionary leader driving change within established organizations.

Esther's proactive approach to disrupting traditional business models from within aligns with her forward-thinking philosophy, aimed at future-proofing companies in an era of rapid technological advancement and market evolution. Her diverse skill set, ranging from marketing and strategy to innovation and social impact, positions her as a versatile and influential figure in the automotive and innovation landscape.