Gonzalo Sanjuan

Gonzalo Sanjuán is the Marketing Director for BMW Spain at BMW Group, a position he has held since May 2021. His career at BMW began in 2002 as an intern, and he has progressively advanced through various roles within the company over the years. His experience includes positions such as Head of Sales for MINI Spain and Sales & Marketing Regional Manager for both MINI and BMW Motorcycles in Spain.12

Background and Career Path

• Age: 45 years old
• Education: Sanjuán holds a degree in Business Administration from Universidad Complutense de Madrid and has completed several leadership programs, including one at London Business School.2
• Previous Roles:
  • Marketing Director, BMW Spain (2021 - Present)
  • Sales & Marketing South EU, MINI Europe (2017 - 2021)
  • Head of Sales, MINI Spain (2012 - 2017)
  • Regional Manager roles for MINI and BMW Motorcycles.24

Vision and Goals

Sanjuán emphasizes the importance of sustainability and customer experience in his role. He aims to make BMW the leading green brand in the automotive industry while ensuring that half of all BMW sales by the end of this decade are fully electric. He believes that understanding customer needs and providing added value is crucial for brand differentiation and loyalty.13

Personal Life

Residing in Madrid, Gonzalo is a father of three children aged 14, 11, and 4. His passion for the automotive industry has been a driving force throughout his career, as he has always sought to work in this field.12