Essence Souffrant

Essence Souffrant is currently the Sr. Communications Partner for Global Shopper Marketing Communications at the LEGO Group, a position she started in early 2024. Based in the Greater Boston area, she has a robust background in digital marketing, social media strategy, and integrated marketing communications.

Professional Background

Essence has extensive experience in marketing and communications, having previously held significant roles at various companies:

• LEGO Group (2023 - Present): Leading social strategy for the US, Latin America, and Canada, focusing on integrated marketing campaigns that resonate with consumers.

• Belk (2022 - 2023): Served as Sr. Director of Social Media and Digital Marketing, managing a large team and a substantial marketing budget to drive sales through social media campaigns.

• Stop & Shop (2018 - 2022): Developed innovative marketing strategies, including the launch of a branded cooking show during the COVID-19 pandemic.

Before these roles, Essence worked in various capacities in marketing and account management for companies like Sallie Mae and DigitasLBi.

Education and Personal Insights

Essence holds a Master's degree in Integrated Marketing Communication from Emerson College. She is also the founder of TruEssence Projects, where she coaches women on personal and professional development. Her approach to marketing is characterized by creativity and a focus on storytelling, drawing from her experiences as a wife and mother to create relatable campaigns that simplify consumers' lives.

Essence's career reflects a commitment to innovation in marketing, particularly in digital and social media landscapes, making her a key player in shaping the LEGO Group's communications strategy.123