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    Esperanza Massana-Crane

    Director, Minority and Women-Owned Business Enterprise at Arkansas Economic Development Commission

    Esperanza Massana-Crane is the Director of Small Business and Entrepreneurship Development at the Arkansas Economic Development Commission (AEDC).34 She was born and raised in El Salvador during the 1980s and received her education at British and German schools, which shaped her critical thinking skills and multilingual abilities.1

    Massana-Crane has been with the AEDC since 2013.4 She previously served as the Director of Marketing for AEDC and worked to recruit businesses to Arkansas as a project manager.5 In February 2021, she was appointed as the Director of Minority and Women-Owned Business Enterprise Division.25

    In her role, Massana-Crane serves as a voice for minority and women-owned businesses in Arkansas, connecting them with resources to help them grow.1 She describes her job as an opportunity to be a connector and resource-provider for these businesses.1

    Massana-Crane is also a mother to a young child and enjoys reading books such as "The House of Spirits" by Isabel Allende and "But First, Save 10" by Sarah-Catherine Gutierrez.1 She values education and multilingualism, speaking English and German in addition to her native Spanish.1

    Highlights

    One-Stop Shop: Esperanza Massana Crane Leads AEDC's ...
    Top 100 Women of Impact: Esperanza Massana Crane - Little Rock ...
    Esperanza Massana Crane Named Director of AEDC's Small ...
    Jul 12 · mhobserver.com
    Massana Crane to head newly consolidated division
    Feb 9 · cals.org
    What are you reading, Esperanza Massana-Crane?
    Jan 28 · talkbusiness.net
    Esperanza Massana-Crane to lead AEDC Minority and Women ...

    Related Questions

    What inspired you to transition from marketing to leading the Minority and Women-Owned Business Enterprise division?
    How has your background in El Salvador influenced your approach to your role at AEDC?
    What are some success stories from businesses you've helped through your division?
    How do you balance your professional responsibilities with being a parent?
    What challenges have you faced in your role, and how have you overcome them?
    Esperanza Massana-Crane
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    Location

    Little Rock, Arkansas, United States
    Location