Esperanza Massana-Crane

Esperanza Massana-Crane is an experienced Marketing Director who has a strong background in government administration and a diverse skill set including Sales, International Business, Market Research, Management, and Leadership. She is a marketing professional who holds a Master of Business Administration (M.B.A.) and a Bachelor of Business Administration (B.B.A.) specializing in Marketing and International Business from Harding University.

Esperanza's educational journey includes studying High School Diploma with a focus on the Physics-Mathematics Option at Deutsche Schule El Salvador and pursuing further education at EDI. She also studied Master of Business Administration at Harding University.

Throughout her career, Esperanza has been actively involved in various organizations. She served as the Director of Minority and Women-Owned Business Enterprise at Arkansas Economic Development Commission and held the position of Marketing Director within the same organization. She also worked as a Project Manager at the Arkansas Economic Development Commission and as an Adjunct Instructor for International Business at Harding University. Prior to these roles, she was an Emerging Leader at Centers for Youth & Families, a member of IABC, an Account Executive at Cranford Johnson Robinson Woods, and an Assistant to Sales Manager at Nine West, Central America.