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Esi Edziiba Mills-Robertson
Director, Inclusive Banking
Esi Mills-Robertson is a senior executive at Fidelity Bank Ghana Limited, currently serving as the Director of Inclusive Banking.13 With over 20 years of experience in the financial sector, she has established herself as a versatile and accomplished professional.2
Professional Background
Esi Mills-Robertson's expertise spans several key areas:
- Financial Inclusion
- Marketing
- Strategic Management
- Banking
- Product Development
Her role at Fidelity Bank focuses on driving initiatives that promote financial inclusion and accessibility for underserved populations.1
Notable Achievements
Under Esi Mills-Robertson's leadership, Fidelity Bank has launched several innovative programs:
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Digital Financial Literacy Platform: This initiative, supported by UNCDF, aims to provide financial education to youth and women in Ghana. The platform offers a 4-module literacy journey covering key financial concepts in both English and local languages.1
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"Efie ni Efie" IVR Service: This service has benefited over 15,000 youth and women in the Ashanti and Western Regions of Ghana within the first quarter of 2022.1
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Instant USSD Mobile Account Opening Solution: This digital self-onboarding solution was introduced to make account opening more accessible and convenient for customers.4
Philosophy and Approach
Esi Mills-Robertson is committed to leveraging technology and innovation to make banking more inclusive and accessible. She has stated:
"The introduction of this innovative platform in the banking industry forms part of our digitalization agenda to make banking convenient and easy for our customers and non-customers alike. This initiative aims to change the situation where customers rely on family and friends for financial advice and have to always walk into banking halls just to receive financial information."1
Her approach focuses on understanding the needs of underserved populations and developing tailored solutions that address these needs effectively.
