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Rickard Hedenius
Head of Digital Analytics
Rickard Hedenius is a business-focused and result-oriented Online Marketing Professional with over 15 years of experience in online marketing, web analytics, and conversion. He is dedicated to online optimization and specializes in personalization, A/B and MVT testing, web analytics, and customer data management. Rickard has a strong background in the Adobe Experience Cloud (formerly Omniture product suite) and the Innometrics product suite, with expertise in omnichannel strategies.