Erling Solheim

Erling Magnus Solheim is the co-founder and CEO of PlayPulse, a company that has developed an innovative gamified exercise bike.1 Here are some key details about him:

Professional Background

Erling co-founded PlayPulse in 2016, turning a student project into a commercial venture that combines fitness and gaming.2 Under his leadership, the company developed the PlayPulse ONE, an exercise bike with integrated game controllers and original video games where pedaling controls in-game movement.1

Entrepreneurial Journey

Solheim joined the PlayPulse project after meeting the original creators, Kristoffer Hagen and Stian Weie, who had started it as a student project in 2015.2 He played a crucial role in commercializing the concept and turning it into a viable business.

Vision and Approach

Erling's vision for PlayPulse is to merge the fun of gaming with the satisfaction of a good workout.1 He believes that there is a significant opportunity in creating exercise experiences that are both effective and entertaining, addressing the needs of people who want to be more physically active but don't enjoy traditional workouts.1

Recent Developments

In August 2023, Erling announced that PlayPulse had been acquired by a leading technology company, marking a significant milestone for the startup.24 While the details of the acquisition were not fully disclosed due to confidentiality agreements, it represents a recognition of PlayPulse's achievements in the fitness tech industry.2

Personal Traits

Erling is described as a talented explorer in both startups and extreme sports. He is known for being an action-oriented individual who can see the bigger picture.3 This combination of adventurous spirit and strategic thinking has likely contributed to his success in leading PlayPulse through its growth and eventual acquisition.