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Erin Triman
Digital Marketing Lead Generation, Content and SEO Strategist, Website Design & Development
Professional Background
Erin Triman is a passionate and accomplished professional in the realms of journalism, communications, and digital marketing. With extensive experience spanning several key industries, Erin has made her mark as a self-motivated, results-oriented B2B marketer who is dedicated to fostering growth within organizations. Her career journey demonstrates a keen ability to manage rebranding efforts, execute effective digital marketing campaigns, and create compelling content strategies that resonate across a variety of channels. Erin's problem-solving creativity, paired with her meticulous attention to detail, ensures that every project she undertakes is both innovative and precise.
Throughout her career, Erin has held numerous prestigious positions, currently serving as the Digital Marketing Director at Coupa Software. In this role, she employs her deep understanding of targeted digital campaigns and marketing events to help drive organizational growth. Prior to her current role, Erin excelled as the Senior Digital Marketing Manager at both Coupa Software and Agari, where she honed her expertise in digital marketing management and strategic planning. Her pivotal role as Digital Marketing Lead at ShareVault allowed her to develop and execute transformative marketing initiatives, maximizing client engagement and brand visibility.
Education and Achievements
Erin Triman's academic foundation in communications and creative writing has played an integral role in shaping her professional capabilities. She studied for a Bachelor of Arts (B.A.) in Communications (Journalism) and English (Creative Writing) at the esteemed University of Washington. This rigorous education instilled a strong understanding of narrative-building and effective messaging, skills that have proven invaluable in her digital marketing endeavors.
In addition to her undergraduate studies, Erin pursued a Single Subject Teaching Credential in English at San Jose State University. This educational path not only reflects her passion for teaching and communication but also cements her capability to convey complex ideas in both written and spoken forms. Her teaching background has equipped her with exceptional skills in audience engagement, making her a powerful advocate for brands in the digital space.
Notable Positions Held
Erin's career has been marked by her ability to adapt and thrive in various roles across multiple organizations. Some notable positions in her career include:
- Digital Marketing Director at Coupa Software: In her current position, Erin is responsible for leading the digital marketing strategy and overseeing a team dedicated to promoting the company’s innovative solutions in the B2B sector. Her leadership is marked by data-driven decision-making and an unwavering focus on achieving measurable results.
- Senior Digital Marketing Manager at Coupa Software: Here, Erin played a crucial role in refining the company's digital strategy, implementing campaigns that significantly enhanced brand presence and customer engagement.
- Senior Digital Marketing Manager at Agari: During her time at Agari, Erin focused on developing targeted marketing campaigns that catered directly to the needs and pain points of specific consumer personas, showcasing her expertise in persona-based marketing approaches.
- Digital Marketing Lead at ShareVault: Erin was at the forefront of creating insightful digital marketing strategies at ShareVault, ensuring that the company remained competitive in an ever-evolving landscape. Her initiatives here helped drive user engagement and brand awareness.
- Marketing Manager at PTP: In this role, Erin further developed her skills in strategic marketing planning, focusing on comprehensive marketing initiatives that aligned with stakeholder interests and goals.
- English Teacher at Independence High School: Erin’s educational background is complemented by her experience as an English teacher, where she was able to nurture young minds and hone her communication skills, preparing her for future endeavors in marketing and public relations.
- Integrated Marketer at DDB Remedy: Here, Erin was integral in developing integrated marketing solutions that benefited clients, allowing her to gain invaluable insight into the advertising sector.
- Public Relations Account Coordinator at Text 100: In her role here, Erin gained experience in managing client relationships and developing communication strategies that seamlessly integrated public relations and marketing efforts.
- Associate Editor at Wcities: This role allowed Erin to refine her editorial expertise and better understand the importance of quality content in driving engagement and brand loyalty.
Conclusion
Erin Triman's journey through various sectors of communication, marketing, and education showcases a dedicated individual who continuously seeks to grow professionally while contributing to the growth of the organizations she serves. Her multifaceted skills, extensive experience in B2B marketing, and passion for effective communication underscore her reputation as a respected leader in the digital marketing industry. As she continues to innovate and inspire within her roles, Erin remains committed to her vision of creating impactful marketing campaigns that drive business success and resonate with targeted audiences.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.