Molly Hinrichs

Molly Hinrichs is a seasoned professional with a diverse background in writing, content strategy, and digital marketing.

With over a decade of experience in content marketing and strategy, Molly possesses a unique ability to craft engaging narratives and pays meticulous attention to detail.

Her project management expertise spans various departments, including Marketing, Sales, Product, and Customer Success, showcasing her skills in program development and alignment.

In the realm of digital marketing and campaign management, Molly boasts over six years of experience, encompassing a wide array of strategies like account-based marketing, content syndication, email marketing, PPC, SEO, SEM, and social media marketing.

Additionally, she brings over three years of valuable experience as an independent consultant, catering to clients in the technology, tourism, and healthcare sectors.

Molly's proficiency extends to writing, editing, and analyzing content across the buyer's journey, along with creating message houses and style guides for diverse audiences.

Her passion for Conversion Rate Optimization (CRO) underscores her commitment to linking content efforts with tangible business outcomes.

Having operated in B2B, high-tech environments targeting various audience segments, Molly excels in designing efficient team processes to enhance resource utilization, quality, and consistency.

She is adept at navigating multiple content management systems, marketing analytics tools, email service providers, ad networks, and possesses familiarity with SFDC, Adobe Creative Cloud, and basic front-end coding.

Molly finds fulfillment in environments that prioritize autonomy, accountability, and innovative problem-solving.

Educationally, she holds a Bachelor of Science in Communication Studies from Northwestern University and a Master of Fine Arts in Creative Writing from Antioch University New England.

In her professional journey, Molly has held roles such as Content Editor at Aha!, Senior Digital Marketing Manager, Campaign Optimization, and Senior Marketing Programs Manager at Puppet Labs, Inc., Digital Producer, Project Manager at Swift, Content Marketing Manager at Campaign Monitor, as well as past stints in finance, education, and research roles.

Her background as an Elementary School Teacher with Teach For America and a former Educational Researcher at Kohl Children's Museum adds depth to her versatile skill set.

Molly Hinrichs brings a wealth of knowledge and experience to the realms of content, marketing, and strategy, making her a valuable asset in any team or project.