Erin McCabe

Erin McCabe is the Senior Vice President of Corporate Communications at OpenText, a leading information management company. Based in San Jose, California, she is recognized for her dynamic and creative approach to communications, focusing on building trust and support among key industry influencers.12

Professional Background

In her role at OpenText, Erin emphasizes the evolution of public relations (PR) beyond traditional methods. She highlights that modern PR encompasses integrated communications, which includes employee communications, social media engagement, influencer relations, and dynamic content creation. This reflects a broader trend in the industry where PR professionals are expected to possess a diverse skill set to meet the changing demands of the market.1

Contributions and Insights

Erin has been actively involved in discussions regarding the state of the PR industry, particularly in light of economic challenges. She has pointed out that understanding the relationship between PR and marketing will be increasingly important in the coming years, as organizations seek to leverage both disciplines for greater impact.1

Community Involvement

In addition to her corporate role, Erin is also engaged with professional organizations. She serves as a treasurer for the PRSA Silicon Valley chapter, contributing to leadership and strategic initiatives within the public relations community.3

For more details about her professional journey and insights, you can find her on LinkedIn under the username erinlnmccabe where she shares updates related to her work and industry trends.2