Erin Fors

Erin Fors is a seasoned communications professional with over two decades of experience in the public relations industry. She is the co-founder and President of Cutline Communications, a PR agency that has worked with major technology companies and startups.1

Career Highlights

Experience in Tech PR:: Erin has worked closely with industry giants such as Google, WhatsApp, and Yahoo!, as well as numerous startups including Instacart, Yik Yak, and Polyvore.1 She played a crucial role in launching Android and Chrome for Google, demonstrating her ability to handle high-profile projects.1

Agency Background:: Before co-founding Cutline Communications, Erin gained experience at various PR agencies, including Merritt Group, A&R Partners (now A&R Edelman), NCG Porter Novelli, UpStart Communications, and Fleishman-Hillard.1

Industry Recognition:: Erin has been recognized by both Business Insider and PR Week as an innovator and leader in the PR industry.1

Recent Developments

As of 2024, Erin Fors has transitioned to a new role at TikTok. She recently announced starting a position as Global Lead for Communications Research, Reporting & Insights at the company.2 This move indicates her continued growth and influence in the communications field.

Professional Approach

Erin emphasizes the importance of trust and alignment between PR professionals and company founders. She believes that successful PR is "more art than science" and values chemistry, cultural fit, and experience when building PR teams.1 Her approach focuses on storytelling and maintaining strong relationships within the PR industry.

Erin Fors is known for her expertise in industry-impacting launches, media strategy, and her ability to navigate complex communications challenges in the technology sector.1