Erin Letson

Erin Letson is a seasoned writer, editor, and content marketing leader with over a decade of experience working with publications, prominent brands, and startups in both B2B and B2C sectors.

With a background in journalism from Carleton University and additional education in Digital Marketing, Erin has honed her skills in uncovering compelling stories, simplifying intricate concepts, conducting expert interviews, and thriving under tight deadlines.

Passionate about developing content programs and teams from the ground up, Erin excels in crafting targeted content that drives traffic and conversions while fostering cross-departmental collaboration and boosting the writing confidence of her peers.

Her rich professional journey includes roles such as Senior Product Marketing Manager, Content Lead, Senior Content Marketer at Looka, Content Marketing Strategist at Xello, Instructor at Centennial College, Co-Founder at Munch Better, Web Content Editor at The Home Depot Canada, Senior Writer at KMI Publishing and Events, Assistant Editor at BizBash Media, Marketing Assistant/Copywriter at Sigmacon Esthetics, and Editorial Intern at FASHION Magazine.