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Erin Grace Scottberg
Freelance writer & editorial consultant with a focus on sustainability, houseplants, and gardening.
Erin Grace Scottberg is the Head of Marketing at The Sill, a company known for its direct-to-consumer plant delivery services and educational workshops. She has a strong background in digital media and content strategy, boasting over 15 years of experience across various publications and brands, including roles in print journalism and marketing agencies.14
Education and Background
Erin holds a Bachelor of Science in Print-Editorial Journalism with a minor in English, as well as a Certificate in Horticulture. This combination of skills supports her role in marketing within the horticultural sector, where she focuses on enhancing customer experiences and promoting plant care education.34
Role at The Sill
In her position at The Sill, Erin is responsible for developing marketing strategies that effectively communicate the brand's mission to connect people with plants. Her work includes creating long-term product roadmaps, assessing brand positioning, and curating events aimed at plant enthusiasts.12 Under her leadership, The Sill has continued to innovate in its marketing practices, leveraging digital platforms to engage with customers more effectively.
Professional Journey
Before joining The Sill, Erin held various positions that contributed to her expertise in marketing and brand management. Her diverse experience has equipped her with the skills necessary to navigate the challenges of modern marketing in the e-commerce space.34
Overall, Erin Scottberg's blend of journalism expertise and horticultural knowledge positions her uniquely to lead The Sill's marketing efforts as it continues to grow in the competitive online plant market.
