Brian Sweeney

Brian Sweeney is a co-founder and Director at SweeneyVesty, a strategic communications consultancy based in New York and New Zealand. Established in 1987 alongside Jane Vesty, the firm specializes in public relations, marketing strategies, and business communications, serving clients across various sectors globally. SweeneyVesty operates with a focus on bespoke communications strategies and has experience in over 50 countries.123

Sweeney has a rich background in public relations and creative strategy, having been involved in numerous award-winning campaigns recognized at prestigious events like Cannes Lions and Clio Awards. His career began in the arts as a producer and impresario, managing various performing artists before transitioning into strategic communications.13

He is also known for his contributions to nation branding through projects like nzedge.com, which celebrates New Zealand's achievements and cultural narratives on a global scale. Sweeney's educational background includes a Bachelor of Arts in Politics and History from the University of Waikato.13