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Erik Nelson
Principal at Project This
Erik Nelson is a strategic and adaptable sales executive with a strong track record in exceeding quotas by selling enterprise-level partnerships. He excels in strategic prospecting, territory management, and sales pipeline development. Erik specializes in driving new business through the creation of digital partnerships that integrate audience targeting, programmatic advertising, content partnerships, and email sponsorships. He is skilled in maintaining a robust sales pipeline in Salesforce and has expertise in qualifying prospects using BANT and MEDDIC criteria.