Erica Topolski

Erica Topolski is a veteran communications executive and the owner of elt consulting, a company she founded to help businesses create and deliver engaging stories to their target audiences.1 Her career has been focused on assisting companies in developing effective communication strategies that drive business growth.

Professional Background

Erica has extensive experience in various sectors, including:

• IT (IBM)
• Education (University of New Brunswick)
• Government (New Brunswick provincial government)
• Insurance
• Healthcare1

Her expertise spans multiple areas of communication:

• Corporate communications
• Internal communications
• Executive communications
• Social and digital engagement
• Brand management
• Strategic planning
• Speaker coaching
• Event management
• Speechwriting

Career Highlights

IBM Experience:: Erica held several key positions at IBM, including:

• Director of Communications
• Global Manager for Employee Communications & Engagement
• Senior Marketing Manager for Industry Solutions MobileFirst
• Global Communications Manager for various divisions2

Current Role:: As the owner of elt consulting, Erica provides consulting services to companies of all sizes, helping them address significant challenges in internal communications, marketing, and corporate communications.1

Skills and Expertise

Erica is known for her abilities as a:

• Corporate Storyteller: Making complex topics relatable and shareable
• Employee Communications Advocate: Creating programs that empower and inspire
• Creative PR Strategist: Building global media and social campaigns
• Cross-functional Marketer: Developing campaigns across various channels
• Executive Advisor: Helping senior leaders articulate strategies
• Change Agent: Driving alignment and navigating transformations
• Crisis Consultant: Providing discreet and effective support1

Education

• Master's degree in Mass Communication/Media Studies from Iona College
• BA in English and Psychology from St. Thomas University (CA)2

Erica Topolski can be reached at erica@eltconsulting.ca for consulting inquiries. Her LinkedIn username is etopolski.3