Cassandra Tryon

Cassandra Tryon is the Senior Vice President of Entertainment Live Events & Specials at NBCUniversal. She is recognized as a senior marketing and media executive with extensive experience in creative content production, brand and marketing strategy, and revenue growth in the live events and entertainment sector.

Her professional background includes a strong focus on strategic planning and execution within the entertainment industry, highlighting her capabilities in managing large-scale live events and special programming initiatives. Cassandra holds a Bachelor of Arts degree, which complements her expertise in marketing and media.1

In her role at NBCUniversal, she is instrumental in overseeing various live entertainment projects, ensuring they meet both creative and commercial objectives. Her leadership contributes significantly to the company's reputation for delivering high-quality live events.1