Erica Taylor

Erica Taylor is the Director of Product Marketing at Bleacher Report, where she leverages over a decade of experience in product marketing within the entertainment, sports, and tech industries. She is noted for her expertise in crafting marketing strategies that resonate with audiences in these dynamic fields.23

Professional Background

• Experience: Erica has more than 10 years of experience in product marketing, having worked with leading organizations in the entertainment and sports sectors. Her role at Bleacher Report involves overseeing product marketing initiatives that enhance user engagement and drive growth.23
• Education: She graduated from Syracuse University, which laid the foundation for her career in marketing.2

Skills and Expertise

Erica is recognized for her strong skills in:

• Product Marketing Strategy: Developing comprehensive marketing plans that align with business objectives.
• Market Research: Analyzing market trends to inform product positioning and messaging.
• Cross-functional Collaboration: Working closely with various teams to ensure cohesive marketing efforts.

Personal Interests

Outside of her professional life, Erica is described as a mom of three (two children and a dog), a wine enthusiast, and a yoga practitioner. She enjoys balancing her work commitments with personal interests, which include exploring the complexities of the wine industry.1

For more insights into her professional journey, you can find her on LinkedIn under the username erica-l-taylor.2