Erica Booth is a seasoned data-driven marketing leader with over 15 years of experience in building successful programs and high-performing teams from scratch. Erica specializes in performance marketing, user acquisition, product analytics, CRO, retention optimization, and more, making her an all-round marketing expert.

Her work experience includes serving as the Global Director of Mobile Engagement & Acquisition at Electronic Arts (EA) and Manager, Games Partnerships, Platform at Facebook. Erica also worked at REI, where she served as Manager, Digital Engagement.

Erica is an alumna of Michigan State University, where she studied Communication and Media Studies. She also holds a Master's degree in Digital Communication & Technology from the University of Washington. Erica has also undergone training in program completion growth at Reforge and taken Data Science Specialization and Social Network Analysis courses through Coursera, both completed at The Johns Hopkins University and the University of Michigan, respectively.

In her free time, you'll find Erica outdoors, hiking with her doggo, or indulging in snowboarding and mountain biking. Erica currently works as a Growth, Product, & Marketing Consultant at Erica Booth, a role she has held since leaving her post as CMO - Advisor at Wize. Prior to Wize, Erica worked as VP Ecommerce at Fat Snax, Sr. Director of Growth at NZXT, Inc., and Director, Global Brand Management at Electronic Arts (EA), among other notable roles.

Erica's professional affiliations and expertise span across P&L management, brand management, attribution modeling, e-commerce, Amazon Seller Central, marketing tech, mobile apps, social media, content marketing, and product management. Her vast experience and expertise make her a marketing professional to reckon with.