Erica Sieni

Erica Sieni is a senior marketing executive currently serving as the Vice President of Brand Marketing at Tarte Cosmetics, a prominent cosmetics company. Based in New York, NY, Sieni brings extensive experience in the beauty industry to her role at Tarte.2

Professional Background

Sieni's career has been marked by steady progression in the marketing and brand management field:

1. She started as an Integrated Marketing Intern at People Magazine.
2. Worked at L'Oréal as a Marketing Coordinator for Redken.
3. Held the position of Account Executive in Beauty & Fashion Public Relations at Kaplow Communications.
4. Worked at Revlon Inc. in multiple positions, including Associate Manager, Customer Marketing.
5. Joined Tarte Cosmetics as Senior Director of Brand Marketing before being promoted to her current role as Vice President of Brand Marketing.1

Education

Erica Sieni holds a Bachelor's Degree in Marketing & Public Relations from Quinnipiac University.12 This educational background has provided a strong foundation for her successful career in the cosmetics industry.

Responsibilities

As Vice President of Brand Marketing at Tarte Cosmetics, Sieni plays a crucial role in shaping the company's marketing strategies. Her position likely involves:

• Overseeing brand marketing initiatives
• Managing marketing teams
• Developing and implementing marketing strategies
• Coordinating with other departments to ensure cohesive brand messaging

Industry Involvement

Sieni is actively involved in talent acquisition for her team at Tarte. In December 2020, she posted on LinkedIn seeking a Brand Manager, emphasizing that beauty experience was a must for the role.4 This demonstrates her commitment to building a strong, industry-experienced team to support Tarte's marketing efforts.

Erica Sieni's LinkedIn profile (username: erica-sieni-48928b6b) provides a professional network of over 500 connections, indicating her strong presence in the industry.3