Erica Sieni

Erica Sieni is a senior marketing executive currently serving as the Vice President of Brand Marketing at Tarte Cosmetics, a prominent cosmetics company.12 Based in New York, NY, Sieni brings extensive experience in the beauty industry to her role at Tarte.24

Professional Background

Sieni's career at Tarte Cosmetics has seen her progress through various marketing positions. Prior to her current role as Vice President, she held the position of Senior Director of Brand Marketing, where she was responsible for overseeing strategic marketing initiatives.

Education

Erica Sieni holds a Bachelor's Degree in Marketing & Public Relations from Quinnipiac University.24 This educational background has likely provided a strong foundation for her successful career in the cosmetics industry.

Responsibilities

As Vice President of Brand Marketing, Sieni plays a crucial role in shaping Tarte Cosmetics' marketing strategies. Her position involves:

• Overseeing brand marketing initiatives
• Managing marketing teams
• Developing and implementing marketing strategies
• Coordinating with other departments to ensure cohesive brand messaging

Industry Involvement

Sieni is actively involved in talent acquisition for her team at Tarte. In December 2020, she posted on LinkedIn seeking a Brand Manager, emphasizing that beauty experience was a must for the role.5 This demonstrates her commitment to building a strong, industry-experienced team to support Tarte's marketing efforts.

Erica Sieni's LinkedIn profile (username: erica-sieni-48928b6b) provides a professional network of over 500 connections, indicating her strong presence in the industry.3