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    Erica Gibson

    Head of UX doing math for good at Deepinsight!

    Erica Gibson is an accomplished anthropologist with a versatile background spanning academia and industry, having worked globally in various sectors such as universities, healthcare, telecommunications, media, and finance.

    She excels in both Qualitative & Quantitative Research Methodologies, Ethnography, Digital Product Development, UX, and Public Speaking, reflecting her diverse skill set and expertise.

    With a Ph.D. in Medical Anthropology from the University of Alabama, Erica is recognized as a proficient researcher, leader, and public speaker.

    Her educational journey includes a Bachelor of Arts (B.A.) in Anthropology from the University of Houston, a Master of Arts (M.A.) in Anthropology from Louisiana State University, and a Doctor of Philosophy (Ph.D.) in Medical Anthropology from the University of Alabama.

    Throughout her career, Erica has held key positions such as Head of UX at Deepinsight, Co-Founder of Before You Code, Global Head of User Research at SumUp, Director Of UX at Schibsted Media Group, Vice President at Telenor, and various other influential roles within academia and industry.

    Her professional experience encompasses roles ranging from Medical Ethnographer at Palo Alto Medical Foundation to Assistant Professor at University of South Carolina and Postdoctoral Fellow at University of Florida, showcasing her adaptability and proficiency in diverse environments.