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    Erica Fields

    Executive Vice President & Head of Strategy, Creative and Data at WE Communications

    Erica Fields is a seasoned storyteller and communications strategist, with a talent for bringing to life the essence of individuals, companies, and brands through various mediums such as words, visuals, and voices.

    She excels at influencing, inspiring, and motivating audiences to embrace new perspectives and share compelling narratives.

    With an extensive background in building and leading global teams, Erica has consistently driven business impact by reshaping communication strategies to directly influence consumer behavior.

    Her recent focus has been on bridging the gap between communications and analytics, leveraging technology and data to demonstrate the tangible contributions of PR initiatives to overall business success.

    Being a designer and creator at heart, Erica has a unique talent for connecting people with diverse skills and passions to create powerful storytelling collaborations that resonate with audiences.

    Her educational background includes studying Information Systems at Portland State University's School of Business, where she honed her analytical and strategic skills.

    Professionally, Erica has held several key roles at WE Communications, including Executive Vice President, Head of Planning, Data, Digital, Content, and Creative, where she spearheaded innovative approaches to communication and storytelling.

    Prior to her time at WE Communications, Erica gained valuable experience at Intel Corporation, where she held positions such as Communications Manager, Marketing Manager, and Product Marketing Manager.

    Her journey showcases a commitment to driving transformative change through effective communication strategies and leveraging data-driven insights to shape impactful narratives that resonate with audiences globally.