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Maile Lyons
Executive Vice President, Corporate Reputation & Brand Purpose, WE Communications
Maile Lyons is a seasoned communications professional currently serving as the Executive Vice President of Corporate Reputation & Brand Purpose at WE Communications, based in Seattle, Washington.1 With 17 years of experience in the industry, she has established herself as a proven leader in driving impactful storytelling for major consumer and technology companies.1
Career Highlights
Current Role:: As Executive Vice President at WE Communications since September 2022, Lyons leads a team of specialists focused on video and audio storytelling.1 Her responsibilities include:
- Overseeing global product launches for clients like Microsoft
- Conducting international media trainings for companies such as Intel and Coca-Cola
- Managing reactive crisis communications
- Developing messaging and platforms for C-suite executives1
Previous Positions::
- Senior Vice President at WE Communications (April 2013 - September 2022)
- Director of Public Relations at Showtime Networks Inc. (April 2012 - April 2013)
- Page at NBCUniversal Media, LLC (September 2006 - February 2007)1
Expertise and Recognition
Lyons specializes in various aspects of communications, including:
- External communications
- Spokesperson training
- Executive platform building
- Media relations
- Visual and audio storytelling
- Global PR and product launches1
Her exceptional work has been recognized in the industry, as she was awarded PR Week's 40 under 40 in August 2017.12
Education
Lyons holds a Bachelor of Arts in Communications, with focuses on Public Relations, Entrepreneurship, and Fine Arts from Gonzaga University (2002-2006).1
Throughout her career, Maile Lyons has worked with an impressive roster of clients, including Microsoft, Volvo, Nike, Adaptive Biotechnologies, Honeywell, Gates Foundation, iRobot, Redfin, F5, Cisco, RSA, McDonald's, and AT&T, among others.1 Her expertise in storytelling and ability to navigate complex issues at the intersection of technology, policy, pop culture, and brand reputation have made her a valuable asset in the communications industry.
