Eric Xue

Eric Xue is a seasoned professional with over 20 years of experience working with Fortune 500 companies focusing on retail strategy, marketing strategy and management, consumer insights, CRM, and data analytics.

His expertise lies in marketing, CRM, data analytics, and corporate strategy, honed through various roles in renowned organizations.

Currently, he serves as the GM of nEqual Southern China at MININGLAMP Technology, where he continues to leverage his extensive experience and knowledge in driving business operations and marketing strategies.

Prior to his current role, Eric held the position of VP Business Operation, Marketing at Kmt Solution, showcasing his versatile skill set in managing business operations and crafting effective marketing strategies.

His professional journey includes roles such as Senior Manager at 德勤中国, Consulting Director at Acxiom China, Senior Managing Consultant of Retail CoC at IBM Global Business Services, and Founder of Global Business Institute.

Eric Xue has also contributed his expertise as a Senior Marketing Manager at B&Q China and a Senior Research Manager at Wal-Mart China, enriching his understanding of the retail industry and consumer behavior.