University of Tennessee, Knoxville

University of North Carolina at Charlotte

Driving Revenue with Results-First Marketing & Demand Generation.

TeamSense

Director of Marketing

• Grew inbound website SQLs by 125% within 6 months by launching new B2B SEO campaign.
• Implemented new event marketing strategy resulting in 250% more sales inquires.
• Built content and email marketing strategy that converted 2x more MQLs into booked sales calls.
• Conceived new outbound account-based marketing (ABM) strategy to generate more conversations each month.
• Launched new B2B sales funnel that increased sales calls booked by 50%.
• Expanded brand engagement through rich media platforms such as podcasts, livestreams and video marketing.

Consultwebs

Director of Marketing and Product Marketing

• Grew client revenue by 110% and scaled team from 23 to 48 employees.
• Delivered the best financials in 6 years through the COVID-19 pandemic of Q2-2020.
• Increased profit margins by 16% through new financial controls and budgeting processes.
• Improved client revenue retention from 88% to 98% in 9 months.
• Generated 25% more incremental client revenue with $0 marketing budget.

Director of Client Services & Marketing Strategy

• Managed a team of 5 Marketing Consultants overseeing 30 client accounts.
• Built client relationships & sold additional services to increase revenue retention to over 95%.
• Ranked client websites in the top 3 spots in Google within the highest competition markets in the US.
• Created proprietary digital demand generation strategies to grow clients' leads and revenue.

Senior Marketing Consultant

• Founded and bootstrapped a SaaS marketing technology startup.
• Led product marketing and demand generation efforts to achieve a $500k run rate.
• Managed team of 3 software engineers to develop product using Laravel/PHP, Javascript & MySQL.

RepRevive

Head of Product Marketing, Co-Founder

• Founded a 7 figure marketing agency that served SMB and celebrity clients, including Jillian Michaels and Michael Andretti.
• Led a team of 5 employees to deliver boutique digital marketing & design services.
• Managed SEO, PPC, social media, video marketing & inbound marketing campaigns.
• Designed 100+ websites,  built out custom marketing automation and CRM implementations, developed custom sales funnels, and optimized campaigns for conversations using analytics and A/B testing best practices.

Checkmate Marketing Group LLC

Digital Marketing Consultant, Founder

• Collaborated with multiple parties to deliver $300MM worth of product annually.
• Accountable for on-time delivery of $26MM worth of raw materials annually. 
• Multiple cost-saving initiatives resulting in $1MM profit increase for the company.

General Mills

Logistics Planner

• Created plant inventory pull systems through mathematical modeling of Kanban processes.
• Partnered with 6 domestic & international railroads to continuously improve delivery performance.
• Managed international shipments by partnering with Alcoa Customs & Transportation.

Eric Welke, MBA, PMI-ACP