Eric Tsytsylin

Eric Tsytsylin is a seasoned professional with a strong background in brand strategy, focusing on building global brands that are disruptive and enduring.

He understands the importance of brands as cultural artifacts and drivers of human behavior, impacting employees, communities, and financial growth.

With a holistic view of brand encompassing all aspects of a company's actions, words, and products, Eric believes in the power of brand as a guiding force for decision-making and behavior incentivization.

His educational background includes an MBA from Stanford Graduate School of Business, a BA in Cognitive Science from Yale University, and a diploma from Bronx High School of Science.

Eric has held key positions such as Partner, Brand Strategy at Lippincott, Head of Brand at The Farmer's Dog, Executive Director of Strategy at Ogilvy & Mather, and Global Strategy Director at Ogilvy & Mather.

His experience also includes roles at WPP in various positions, an internship at Google, and consultancy roles at Millward Brown Optimor.

With a passion for unlocking the full potential of brands, Eric Tsytsylin brings a wealth of knowledge and expertise to the field of brand strategy and marketing.